Entering the Music Streaming Market: ALDI Life
7,99 Euro per 30 days is the price point of ALDIs newly introduced music service @ALDI Life. The @Napster based service is launching in Germany this Thursday, September 24. The offering is a new benchmark on price and service.
ALDI is well established and a strong brand in the european market space, addressing the mass market. ALDIs and Napsters offer will reach a client base that probably have never heard about streaming of music before. We think it’s a good move for Napster and ALDI and to benefit of music streaming overall.
Napster is hooked into the airable.API for connected device makers.
Source (german): http://wallstreet-online.de